Brand element definition full#
Brand element definition series#

And in the other hand, the engineer held a capsule and said, 'This will one day save your life or the life of somebody that you love.'Ĭindy mentioned she was bawling after hearing that. She remembered taking a tour of a manufacturing facility, when a quality engineer held up a handful of powder in one hand. during her junior year at Northwestern University. In a recent article, Cindy discussed how she discovered her purpose while she was interning at Eli Lilly & Co.

Yet, her revered reputation as a leader and passion for health care is not recent and novel by any means.Ĭindy initially discovered her purpose path during her early years, shortly before she was about to embark upon a 20+ year career in the health industry.

Brand element definition series#

Why do you exist? Why do you matter? Why you choose to do what you do?Ī great example of this ideal is by one of my favorite people, who also happens to be a fellow Vanderbilt Business School alum, and one of the leaders recognized in the #FabulousOver40 Spotlight Series - Cindy Kent.Ĭindy is the recent appointed Chief Operating Officer at Everly Health, a fast growing digital health and diagnostics startup based in Austin, TX. The foundation of developing your personal brand is to first identify your purpose -which is essentially your meaning and your why. I do not care what you call it…just allow it and amplify it with intentionality and intensity. So, here are what I consider to be the Five ( 5) key elements that define your personal brand DNA: 1.

Brand element definition full#

To ensure that your brand is congruent with your personal and professional story - you must have clarity on the full spectrum of your brand. The 5 Key Elements that Define Your Personal Brand DNA

Your personal brand is all about your reputation, the story you tell, and the relationships you establish in the hearts and minds of others.Īnd in this current moment of reshuffling and reinvention, right now it is the perfect time to be intentional in crafting that story, to help you cement a meaningful reputation in the world of work. It is what Jeff Bezos, founder of Amazon has stated, and what has been often quoted, 'Your brand is what people say about you when you’re not in the room,' he said. Your personal brand is so much more than your logo. While these aesthetic elements are 'ingredients' of branding, they only touch the surface of the total experience of what a brand entails. Your slogan? Your profile headshot? The number of followers you have on social media? When you think of “personal branding” - what immediately comes to mind? Your Brand is More Than Your Headshot or Logo. No matter where you are in the lifecycle of your career, one of the most vital actions you must take to thrive in today's world of work is to be intentional with defining and developing your personal brand.Īnd for those of us who are in transition, and/or simply aspiring to advance and accelerate our professional growth - the strength of our brand will also help us attain invaluable relationships that will serve us greatly in life. In this article, I unpack what I consider to be the five key elements that make up your unique personal brand DNA. Your brand includes a suite of elements that tells your unique story, creates meaningful impact, and motivates others to take action. It's also important to know that your brand is not simply just your logo or headshot.

Summary: One of the most critical actions you must take as a professional is to be intentional with defining your personal brand.